It doesn't matter if you are a small business, a nonprofit or a church, creating brand awareness is a top priority for growth. Blogging is a simple and effective way to propel your organization forward.
5 Ways Blogging Benefits Your Organization:
Blogs help people find you. Most of the time, when someone requires a product or service, they go and perform a search on Google.
The goal is for your organization to be the product or service that pops up in their search results. Your goal is to get people to notice you.
SEO (search engine optimization) is the key to successful blogging. A unique, exciting blog with good keywords is vital for people to find you.
Search engines (like Google) love relevant, engaging content. Blogs are a simple, inexpensive way to provide the keywords that will drive traffic to your site.
You can build relationships. Blogs provide a way to talk to new people and bring them in without communicating with them in person. Blogs can have a global reach and create a relaxed space for connecting with new and existing individuals.
Imagine being able to engage with hundreds of people by writing one blog post. Customers will trust your products and expertise if you post useful, valuable content.
You can provide a knowledge base. Then, when your content is engaging, your reader benefits from the information and sees you as an ‘industry expert.’
Whenever readers have a question about something in your particular field, your blog will be the first place they check for answers.
When they require your product or service, people will trust you to be the best choice for the job, leading to more customers/donors/supporters.
You can create brand awareness. Your blog is an opportunity to share your organization's character, mission, and vision. It generates camaraderie with your followers when you can align with shared values.
Blogging is a way of communicating your brand and business intentions to your customers.
You can effectively market your organization. Of course, word-of-mouth marketing is the best marketing out there, and that’s precisely what you’re creating with a well-crafted blog post.
When people feel like they are benefitting from your blog, they will share it with their friends and family. There is no cap on how far-reaching a blog post can be if it’s quality content.
Is It Time to Start a Blog?
Starting a blog is an ideal marketing strategy if you’re ready to increase your brand awareness, bump up your online traffic, and convert that traffic to revenue.
Blogging is a simple idea. However, if blog posts are intimidating, remember that the Marilyn Jeanne Designs team is here for you.
We will craft blog posts that will convert your visitors to supporters for a reasonable fee. We understand SEO and know how to write to engage your visitors and have them return for more. You can schedule a FREE 30-minute Exploration Call here.
If you’re keen to take on this challenge yourself, plenty of online articles and courses are available to help you learn the basics of SEO and how to write an effective blog post.
Blogs should be an integral part of your marketing strategy. Use this simple marketing tool to your advantage today.