Social Media Trends
- Gina Stockdall
- 7 days ago
- 3 min read
A few months ago, I watched a Christian author that I admire post a quick, seemingly "simple" video on Instagram. It was a 15-second clip showing her desk, her coffee, and a snippet of her latest manuscript. Within hours, it had been seen by thousands of new eyes. Her followers grew, comments poured in, and the book she had been quietly working on gained attention she never thought would be possible...all because she tapped into a social media trend.
Now I know what you are thinking. Trends? Aren't those just for teenagers dancing on TikTok? And I get it...social media trends can feel intimidating, even frivolous. But here is the truth: when used wisely, trends are powerful tools that can help Christian authors like you reach more readers, connect authentically, and grow your brand without spending a fortune.
Why trends matter for your author journey
Reach new audiences organically - Platforms like TikTok, Instagram Reels, and YouTube Shorts prioritize trending content, putting your posts in front of people who may have never heard of you. This is not about buying followers; it is about letting God's message through your story reach hearts He's already preparing. Your content does not just sit in a feed...it gets discovered.
Create authentic conversations - Trends are interactive by nature. They spark questions, challenges, and conversations. For an author, this is gold. Imagine a potential reader commenting on your reel about a favorite Bible verse you included or a story insight...it is a chance to connect personally, build community, and even invite them into your email list or upcoming book launch.
Low-cost marketing magic - Compared to print ads, billboards, or even paid online campaigns, jumping on a trend costs very little...sometimes nothing at all. Yet the potential reach? Massive. One short, heartfelt video can spread your message farther than any traditional ad ever could, all while keeping your budget intact.
Show your personality boldly - This is where the magic happens. Trends let your personality shine. Readers don't just buy books...they buy authors. When you participate in trends, you are showing who you are beyond your words on a page. You're showing humor, grace, faith, and authenticity. This builds trust, loyalty, and a community that roots for you long before the book even hits shelves. As Proverbs 16:3 reminds us, "Commit thy works unto the LORD, and thy thoughts shall be established." Sharing your authentic self is committing your work in a way that invites God's blessing.
Gain insight for your writing and marketing - Following trends isn't just about posting content...it is about learning what resonates with your audience. What questions are they asking? Which formats keep them engaged? This insight can shape future blog posts, social media content, and even inspire the themes of your next book. Trends become a feedback loop that guides your ministry and your marketing.
So how do you get started?
Start small. Pick one platform that feels comfortable...like Instagram or TikTok. Watch what is trending for Christian creatives, writers, and readers. Experiment with short videos, carousel posts, or even trending hashtags that fit your message. Engage with those who comment, ask questions, and participate authentically. And remember...trends aren't about abandoning your voice, they are about amplifying it!
If all of this sounds exciting but also overwhelming, you are not alone. That is exactly why we exist at Marilyn Jeanne Designs, LLC. We help Christian authors navigate the chaos of social media, trends, and marketing strategy so your books (and your message) get the reach and impact they deserve.
Are you ready to stop feeling invisible online and start connecting with readers who are waiting for your story? Book a FREE 30-minute Exploration Call with me today, and let's craft a social media strategy that honors your calling and grows your ministry: https://bit.ly/4jIjful
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Real results from a real Marilyn Jeanne Designs client over a 90 day period on their Instagram account.
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